Blog Post 2 - Creating A Business

This week, my website officially launched. I thought it might be an interesting blog topic to go through the process of a few aspects of starting my own business. This week, I'm going to focus on the more visual parts, leaving out the more technical and boring information like becoming an LLC with an EIN and such. The idea started in July of 2015. At that point, I had already been taking portraits for a while and decided that it was time to make a business of it. The first thing I did was make a list of all the things necessary for a business. Number one, come up with a name. At first, it seemed too generic to just go with the standard "[insert name] photography". A few different names were made up, but none of them really stuck with me. After much consideration, I decided that the best idea for me would actually be to name the business after myself, since after all it is my business, so why not put my name on it. Okay cool, I have a name, now what's next? Logo. I am by far the worst artist ever when it comes to drawing, so I had to turn to the talents of my friend Tia. We sat down one afternoon and started working with my name in an Adobe Illustrator Document. After about three hours of procrastination and off task internet videos, we only had a few designs, but none of them really spoke to us. Just as we were starting to pack up for the day, Tia drew a quick sketch based off of a font she had seen. I loved it! It was a clean and simple logo that want too trendy. The logo had a nice ease to it with components that made a great use of negative space. It only took about half an hour for Tia to sketch up in Illustrator. We loved the design and so did all the people we showed it to. With a name and a logo made, it was time to build a website. After researching a few different site building options, I made the decision to go with a Squarespace. I chose squarespace because the templates are simplistic and easy to use. It took about two months to completely set up my entire website and get it published. When all was said and done, the entire process to start my own business took about six months to do and was a great experience to do and learn from.

Until next week! - Evan